Digital Marketing - talentize.in

Course Content

Module 1: Foundations of Digital Marketing

Introduction to Digital Marketing

12:21
Understanding Corporate Needs in Digital Marketing

12:21
Core Digital Marketing Metrics

08:42
Essential Tools for Digital Marketing

10:24
Module 1: Quiz

Module 2: Social Media Marketing (SMM)

Module 3: Search Engine Optimization (SEO)

Module 4: Paid Advertising and Campaign Management

Module 5: Data-Driven Marketing and Emerging Trends

Introduction to Data-Driven Marketing

07:41
Automation and AI in Digital Marketing

12:56
The Future of Digital Marketing

12:40
Integrating Digital Marketing in Corporate Strategy

13:57
Module 5: Quiz
Project 1: Comprehensive Digital Marketing Plan for a Startup
Project 2: Social Media Marketing Campaign for an Established Brand
Project 3: SEO Strategy and Website Optimization
Project 4: Paid Advertising Strategy with Retargeting
Project 5: Data-Driven Marketing Strategy with AI Integration
Major Project 1: Integrated Digital Marketing Campaign for a Product Launch
Major Project 2: Digital Marketing Strategy for a Local Business
Major Project 3: End-to-End Paid Advertising Campaign with Retargeting
Major Project 4: Data-Driven Marketing and Automation Strategy
Major Project 5: SEO and Content Marketing Plan for a Website Redesign

Course Content

Module 1: Foundations of Digital Marketing

Introduction to Digital Marketing

Understanding Corporate Needs in Digital Marketing

Core Digital Marketing Metrics

Essential Tools for Digital Marketing

Module 1: Quiz

Module 2: Social Media Marketing (SMM)

Crafting a Social Media Strategy

Content Creation for Social Media

Social Media Advertising

Engagement and Community Building

Module 2: Quiz

Module 3: Search Engine Optimization (SEO)

SEO Basics

On-Page and Off-Page SEO

Technical SEO Essentials

SEO Tools and Analytics

Module 3: Quiz

Module 4: Paid Advertising and Campaign Management

Introduction to Paid Advertising

Search Engine Marketing (SEM)

Retargeting and Remarketing Strategies

Campaign Tracking and Reporting

Module 4: Quiz

Module 5: Data-Driven Marketing and Emerging Trends

Introduction to Data-Driven Marketing

Automation and AI in Digital Marketing

The Future of Digital Marketing

Integrating Digital Marketing in Corporate Strategy

Module 5: Quiz

Project 1: Comprehensive Digital Marketing Plan for a Startup

Project 2: Social Media Marketing Campaign for an Established Brand

Project 3: SEO Strategy and Website Optimization

Project 4: Paid Advertising Strategy with Retargeting

Project 5: Data-Driven Marketing Strategy with AI Integration

Major Project 1: Integrated Digital Marketing Campaign for a Product Launch

Major Project 2: Digital Marketing Strategy for a Local Business

Major Project 3: End-to-End Paid Advertising Campaign with Retargeting

Major Project 4: Data-Driven Marketing and Automation Strategy

Major Project 5: SEO and Content Marketing Plan for a Website Redesign

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